Zedd 'Lucky'

A journey into creativity first with Zedd, experimenting with 360 photography.

Zedd 'Lucky'

Director: Carl Addy + Ben Smith
Prod. Company: Mayda Collective
Musician: Zedd
Client: Universal Music

It’s always a pleasure to collaborate with friends, so when Carl Addy and Ben Smith at The Mayda Collective approached us, we jumped at the chance.

It ended up being a massive creative effort on both sides to produce this beautiful and hopeful Music Video. The project required experimental transitions, implementing 3D + comp into Insta360 footage and a bucket load of motion design and head scratching.