BMW 'Make it real'

Director: Stephanie Soho
Prod. Company: BWGTBLD
Agency: Media Monks
Client: BMW

A total tour-de-force of a project, not only did we build a fully realistic CGI car for many shots, given the car was top secret during the whole production of the film, but also developed a new AI face replacement method to produce high-quality, high-resolution synthetic faces using the AWS infrastructure.

A cracking team involving the client, agency, production company and director trusted us with this very complex project and allowed us to explore the limits of what can be done today with these technologies.

The journey has been very challenging and we feel we have truly opened new grounds that will change how face replacement is done from now on.

A true pleasure.